{"product_id":"1982-toucan-guinness-poster-toucan-as-65897","title":"1982 Toucan Guinness Poster, Toucan as \"the stork\" delivering baby, Prince William, advertising ale Irish stout beer print wall art retro","description":"\u003cp\u003e1982 Toucan Guinness Poster, Toucan as \"the stork\" delivering baby, Prince William, advertising ale Irish stout beer print wall art retro\u003c\/p\u003e\n\u003cp\u003eThis is an advertising poster is from the series \"Go Home to a Guinness\", with a toucan delivering a baby a la a stork, wrapped up in a nappy into a warm pink sunset. It's from 1982 and Guinness' celebration of the new Royal Prince William.\u003cbr\u003e\nDimensions: 12.2 in x 23.6 in (31 cm x 60 cm)\u003c\/p\u003e\n\u003cp\u003eIn the 1920s Guinness had a problem. The venerable Irish brewer had been around since 1759—nearly two centuries—but geopolitical events were threatening to render its sales flat. Irish independence had leveled a new import tax on England-bound barrels. Add this to the near total loss of a prohibition-era U.S. market and things were not looking good for the sultan of stout. Guinness needed a marketing strategy—a relatively new concept at a time when legacy brands saw advertising as desperately uncouth. The in-house tagline “Guinness is good for you” was born in 1929 (the first of many touting the beer’s health benefits) but it wasn’t until Guinness tapped London creative agency S.H. Benson that the brand’s first legendary ad campaign would begin. \u003c\/p\u003e\n\u003cp\u003eBecause of the age of these posters, there are areas of wear and tear, particularly on the edges. I have done my best to take photos where they are torn or stained. The good news is that when framed, the tears press up well against glass, and edges can be hidden by mats. Any wear picked up from years are part of the vintage charm.\u003c\/p\u003e\n\u003cp\u003eWhen framed these colourful and detailed posters, with vibrant colours can become a centre piece for any room, to remind us of a simpler time.\u003c\/p\u003e\n\u003cp\u003eThese posters are sent as unframed. They will be delivered in a cardboard backed envelope for protection.\u003c\/p\u003e\n\u003cp\u003eSee the FAQ for more information on shipping, tracking and insurance options.\u003c\/p\u003e","brand":"Lampposted","offers":[{"title":"Default Title","offer_id":57206143811971,"sku":"L20B9","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8538\/7139\/files\/il_fullxfull.4851857477_s8v4.jpg?v=1768960326","url":"https:\/\/lampposted.com\/products\/1982-toucan-guinness-poster-toucan-as-65897","provider":"Lampposted","version":"1.0","type":"link"}