{"product_id":"1990s-my-goodness-my-guinness-poster-by-07803","title":"1990s My Goodness My Guinness Poster, by John Gilroy, 1957 Crocodile, Advertising campaign Wall art retro decor","description":"\u003cp\u003e1990s My Goodness My Guinness Poster, by John Gilroy, 1957 Crocodile, Advertising campaign Wall art retro decor\u003c\/p\u003e\n\u003cp\u003eThis is a poster from the 1990s which shows the 1957 campaign with the Crocodile. The Crocodile was initially considered too sinister, but with some softening of the features they became a big hit. The Guinness Zookeeper has to think twice about collecting his Guinness.\u003cbr\u003e\nWhat look like fold marks on the poster are actually folds on the original poster which have been transposed onto the new poster.\u003cbr\u003e\nDimensions: 15.4 in x 13.4 in (39 cm x 34 cm)\u003c\/p\u003e\n\u003cp\u003eIt has perforations on the top and bottom, and was probably part of historical marketing material from Guinness to support and promote Guinness books covering historial advertising campaigns. \u003c\/p\u003e\n\u003cp\u003eIn the 1920s Guinness had a problem. The venerable Irish brewer had been around since 1759—nearly two centuries—but geopolitical events were threatening to render its sales flat. Irish independence had leveled a new import tax on England-bound barrels. Add this to the near total loss of a prohibition-era U.S. market and things were not looking good for the sultan of stout. Guinness needed a marketing strategy—a relatively new concept at a time when legacy brands saw advertising as desperately uncouth. The in-house tagline “Guinness is good for you” was born in 1929 (the first of many touting the beer’s health benefits) but it wasn’t until Guinness tapped London creative agency S.H. Benson that the brand’s first legendary ad campaign would begin. Illustrator John Gilroy was given the account.\u003c\/p\u003e\n\u003cp\u003eBecause of the age of these posters, there are areas of wear and tear, particularly on the edges. I have done my best to take photos where they are torn or stained. The good news is that when framed, the tears press up well against glass, and edges can be hidden by mats. Any wear picked up from years are part of the vintage charm.\u003c\/p\u003e\n\u003cp\u003eWhen framed these colourful and detailed posters, with vibrant colours can become a centre piece for any room, to remind us of a simpler time.\u003c\/p\u003e\n\u003cp\u003eThese posters are sent as unframed. They will be delivered in a cardboard backed envelope for protection.\u003c\/p\u003e\n\u003cp\u003eSee the FAQ for more information on shipping, tracking and insurance options.\u003c\/p\u003e","brand":"Lampposted","offers":[{"title":"Default Title","offer_id":57206167339395,"sku":"LFFSR","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/8538\/7139\/files\/il_fullxfull.3826645913_4u6e.jpg?v=1768962894","url":"https:\/\/lampposted.com\/products\/1990s-my-goodness-my-guinness-poster-by-07803","provider":"Lampposted","version":"1.0","type":"link"}