1990s Guinness Toucan Concept Poster, by John Gilroy, toucan watch and time memorabilia, Advertising campaign Wall art retro decor
$32.86
1990s Guinness Toucan Concept Poster, by John Gilroy, toucan memorabilia, Advertising campaign Wall art retro decor
This is a curious piece of concept art, showcasing the Gilroy Toucan as part of a pocketwatch, where the toucan moves with the second hand. Watch was designed by Ingersoll in 1959.
Dimensions: 15.4 in x 13.4 in (39 cm x 34 cm)
Condition: There is some damage on the top and bottom left of the poster, see photos.
It has perforations on the top and bottom, and was probably part of historical marketing material from Guinness to support and promote Guinness books covering historial advertising campaigns.
In the 1920s Guinness had a problem. The venerable Irish brewer had been around since 1759—nearly two centuries—but geopolitical events were threatening to render its sales flat. Irish independence had leveled a new import tax on England-bound barrels. Add this to the near total loss of a prohibition-era U.S. market and things were not looking good for the sultan of stout. Guinness needed a marketing strategy—a relatively new concept at a time when legacy brands saw advertising as desperately uncouth. The in-house tagline “Guinness is good for you” was born in 1929 (the first of many touting the beer’s health benefits) but it wasn’t until Guinness tapped London creative agency S.H. Benson that the brand’s first legendary ad campaign would begin. Illustrator John Gilroy was given the account.
Because of the age of these posters, there are areas of wear and tear, particularly on the edges. I have done my best to take photos where they are torn or stained. The good news is that when framed, the tears press up well against glass, and edges can be hidden by mats. Any wear picked up from years are part of the vintage charm.
When framed these colourful and detailed posters, with vibrant colours can become a centre piece for any room, to remind us of a simpler time.
These posters are sent as unframed. They will be delivered in a cardboard backed envelope for protection.
See the FAQ for more information on shipping, tracking and insurance options.
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All poster deliveries use Royal Mail if possible. Some very large posters or charts may require use of a different delivery company.
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Gift wrapping and packaging
If a poster has been stored folded, it will be sent folded in a cardboard-backed envelope.
If a poster has been stored rolled, it will be sent rolled in a cardboard tube.
If appropriate, posters will be wrapped with tissue paper.
All packaging is sent wrapped with "fragile" tape.
I reuse tubes and envelopes in order to try to minimise packaging.
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