1954 Francoise by Pierre Couronne Poster, Vintage Tissu Garanti Boussac, advertising wall art decor, Kodachrome

This fresh young woman from Pierre Couronne was displayed on the walls of Paris in 1954 to tout the quality of Boussac's tissues. She was baptised "Françoise", probably to mark the "made in France" Boussac's production. This is a vintage Kodachrome. November 1954. France. Fifties advertisement. "Françoise".
Dimensions: 29.9 in x 21.9 in (76 cm x 55.5 cm)

It has the text, "Tissu Garanti Boussac - Le meilleur pour son usage et pour son prix" meaning the company "Tissu Garanti Boussac - the best for its use and for its price"

Pierre Couronne went to Paris at a very young age to learn to draw which he had perfected while attending the Académie de la Grande Chaumière. A little later, he specialized in the illustrations of advertisements, the most famous of which tout Peugeot, the Bic ballpoint pen, Omo laundry detergent, luxury products and many others such as the national lottery. BIC pens. He is much more widely known for his prolific career as a children's book author and illustrator. The Coralie series is just one of his many beloved French series.

Because of the age of these posters, there are areas of wear and tear, particularly on the edges. I have done my best to take photos where they are torn or stained. The good news is that when framed, the tears press up well against glass, and edges can be hidden by mats. Any wear picked up from years are part of the vintage charm. Note this this poster has been stored as folded.

When framed, this colourful and detailed poster, with vibrant colours, can become a centre piece for any room, to remind us of a simpler time.

These posters are sent as unframed. They will be rolled up and delivered in a cardboard tube for protection.

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