1967 Original Air France Poster, Great Britain by Georges Mathieu, lyrical abstraction, Abstract Art, Grande Bretagne, travel wall art decor

This is a 1967 original poster from Georges Mathieu for travel to Great Britain. "Grande Bretagne" from the Air France aviation advertising in the late 1960s. Lyrical abstraction in red and gold, with black on a blue background.
Colour silkscreen.
Photogravure: S-T-O
Printed by Draeger France, for Air France
Signed in the poster print by Mathieu
Dimensions: 39 in x 24 in (100 cm x 60 cm)
Condition: some light marks, see photos.

Georges Mathieu was a French abstract painter, art theorist, and member of the Académie des Beaux-Arts in Paris. He is considered one of the fathers of European lyrical abstraction, a trend of informalism.
In 1966 Air France commissioned Mathieu to producea series of posters for its future advertising campaign. The series featured paintings evocative of some major destinations (New York, Brazil, Japan, Germany...), all in the style of lyrical abstraction, pointed out for the graphical coherence between the countries and their representation.
This unique encounter between art and advertising resulted in the presentation of the posters on October 26, 1967 at the Musée d'Art Moderne de la Ville de Paris. They were hugely successful: there were dozens of exhibitions organized in France and then around the world, and more than a million posters sold.

Air France is the flag carrier of France headquartered in Tremblay-en-France. Air France was formed on 7 October 1933 from a merger of Air Orient, Air Union, Compagnie Générale Aéropostale, Compagnie Internationale de Navigation Aérienne (CIDNA), and Société Générale de Transport Aérien (SGTA).

Because of the age of these posters, there are areas of wear and tear, particularly on the edges. I have done my best to take photos where they are torn or stained. The good news is that when framed, the tears press up well against glass, and edges can be hidden by mats. Any wear picked up from years are part of the vintage charm.

When framed these colourful and detailed posters, with vibrant colours can become a centre piece for any room, to remind us of a simpler time.

These posters are sent as unframed. They will be delivered in a cardboard tube for protection.

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