1970s Martini Vermouth Poster, Martini and Rossi Torino / Turin, by Dudovich alcoholic drink, 1920s art deco advertising wall art decor

This is a reprinted Martini poster advertising the original Martini and Rossi vermouth from Turin.
It shows a woman in art nouveau / deco crossover raising a glass of vermouth in a toast.
The original image is from the 1920s from Marcello Dudovich, but this is a later reprint, from the 1960s or 1970s.
Artist: Marcello Dudovich
Lithographer: Teatrale Torinese, Via Ariosto 3, Torino
Dimensions: 39.5 in x 27.5 in (100 cm x 70 cm)
Condition: previously folded, some fold marks, tape on edges, see photos.

Martini is a brand of Italian drinks, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin. Alessandro Martini in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini, Sola & Cia. They started exporting bottles of vermouth around the world. New York city was given its first crates in 1867. At the time the firm was awarded several prizes, which are still recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876). The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist

Because of the age of these posters, there are areas of wear and tear, particularly on the edges. I have done my best to take photos where they are torn. The good news is that when framed, the tears press up well against glass, and edges can be hidden by mats. Any wear picked up from years are part of the charm.

These posters are sent as unframed. They are delivered in a cardboard tube for protection.

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