1974 Fiorucci rare Poster, Fioruccino, Italian town, river out to the sea in yellow, Italian fashion label, advertising retro wall art decor

1974 Fiorucci rare Poster, Italian fashion label, Fioruccino, Italian town, river out to the sea in yellow, advertising retro wall art decor

This is a 1974 Fiorucci poster showing in (mainly yellow) an Italian villaggio, with town square and flurry of activity, and a busy river leading out to the Mediterranean Sea. The poster is headed "Fioruccino".
Printed in Italy.
Dimensions: 27 in x 19 in (68 cm x 48 cm)

Fiorucci is an Italian fashion label founded by Elio Fiorucci in 1967. The first Fiorucci shop exposed Milan to the styles of Swinging London and to American classics such as the T-shirt and jeans. By the late 1970s, the direction of stylistic influence had reversed, and the Fiorucci store in New York City become famous for the foreign fashions it introduced to the United States. Fiorucci opened stores on the King's Road in London and 125 East 59th Street store in New York. The midtown Manhattan store designed by Ettore Sottsass opened in 1976 and became a meeting place of New York artists and intellectuals It was drawing a young Madonna and Andy Warhol choosing it as a location for the launch of his new magazine – Interview. In 1977 Fiorucci organized the grand opening of what was to become another Manhattan and global landmark. "disco Studio 54". In 1982, when Dupont invented Lycra, Fiorucci mixed it with denim, to make the first stretch jeans.

As a leader in the globalisation of fashion, Fiorucci scoured the globe for underground trends, introducing a newly affluent mass market to styles such as thongs from Brazil and Afghan coats. The label also popularised camouflage and leopard-skin prints before creating the designer jean market with the invention of stretch jeans. Advertising for these jeans usually featured a woman's buttocks in skin-tight denim, or in one case obscured by pink fluffy handcuffs, whilst the company logo was two cheeky angels modelled after Raphael's cherubs.

Because of the age of these posters, there are areas of wear and tear, particularly on the edges. I have done my best to take photos where they are torn or stained. The good news is that when framed, the tears press up well against glass, and edges can be hidden by mats. Any wear picked up from years are part of the vintage charm.

These posters are sent as unframed. They will be delivered in a cardboard tube for protection.

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