1990s Autumn Guinness Poster, Guinness Time by John Gilroy, 1951, Park Royal Brewery, leaf pile, Advertising campaign Wall art retro decor

1990s Autumn Guinness Poster, Guinness Time by John Gilroy, 1951, Park Royal Brewery, Advertising campaign Wall art retro decor

This is a poster from the 1990s which shows the 1951 autumn edition of the company magazine which shows deep rich colous of brown in the piles of leaves, while the raker and his dog look up to the migrating birds above. A breeze of wind whips a couple of the leaves up towards the birds. Bonfire Night must be close. A bottle of Guinness awaits in his pocket until the job is done.
Very rare.
Dimensions: 15.4 in x 13.4 in (39 cm x 34 cm)
Condition: a couple of marks on the edges, see photos.

It has perforations on the top and bottom, and was probably part of historical marketing material from Guinness to support and promote Guinness books covering historial advertising campaigns.

In the 1920s Guinness had a problem. The venerable Irish brewer had been around since 1759—nearly two centuries—but geopolitical events were threatening to render its sales flat. Irish independence had leveled a new import tax on England-bound barrels. Add this to the near total loss of a prohibition-era U.S. market and things were not looking good for the sultan of stout. Guinness needed a marketing strategy—a relatively new concept at a time when legacy brands saw advertising as desperately uncouth. The in-house tagline “Guinness is good for you” was born in 1929 (the first of many touting the beer’s health benefits) but it wasn’t until Guinness tapped London creative agency S.H. Benson that the brand’s first legendary ad campaign would begin. Illustrator John Gilroy was given the account.

Because of the age of these posters, there are areas of wear and tear, particularly on the edges. I have done my best to take photos where they are torn or stained. The good news is that when framed, the tears press up well against glass, and edges can be hidden by mats. Any wear picked up from years are part of the vintage charm.

When framed these colourful and detailed posters, with vibrant colours can become a centre piece for any room, to remind us of a simpler time.

These posters are sent as unframed. They will be delivered in a cardboard backed envelope for protection.

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