Original 1990 Absolut Echo Advertising Poster by Alex Echo

An original period Absolut Vodka advertising poster featuring Alex Echo’s intricate “Absolut Echo” artwork.
Two stylised Absolut bottles frame a central female figure, surrounded by an energetic network of faces, birds, fruit, lettering and abstract symbols. Rendered almost entirely in shades of blue, the repeated bottles and mirrored imagery create a visual “echo” that gives the campaign its title.
Provenance: TBWA ABSOLUT COUNTRY OF SWEDEN VODKA & LOGO, ABSOLUT, ABSOLUT BOTTLE DESIGN AND ABSOLUT CALLIGRAPHY ARE TRADEMARKS OWNED BY V & S VIN & SPRIT AB. ©1990 V & S VIN & SPRIT AB.
Dimensions: 39.5 in x 27.5 in (100 cm x 70 cm)
Condition: some rough edges, see photos.

American artist Alex Echo became closely associated with Absolut during the early 1990s, producing advertising artwork and monumental hand-painted billboards for the brand. “Absolut Echo” was among the images reproduced internationally during the celebrated Absolut artist campaign.

The poster carries Echo’s printed gold signature and the original TBWA and V&S Vin & Sprit AB trademark line, including a 1990 copyright date. The signature is part of the printed design rather than a later hand-signed autograph.

These posters are sent as unframed. They will be delivered in a cardboard tube or envelope for protection.

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